Texting the CEO: A Revolutionary Patient Engagement Initiative at Banner Health

February 22, 2025 - 00:09

A groundbreaking digital patient engagement program has rapidly expanded from a pilot project at a single hospital to an impressive 125 locations within a short timeframe. This initiative, which allows patients to communicate directly with the CEO via text, has garnered significant attention and popularity among both patients and healthcare professionals.

In a recent discussion, a leading digital health executive highlighted the key elements that contributed to the program's swift growth and success. The initiative not only enhances communication between patients and hospital administration but also fosters a culture of transparency and responsiveness within the healthcare system. Patients appreciate the direct line to leadership, feeling empowered to voice their concerns and suggestions.

The executive is set to share insights about this innovative program at the upcoming HIMSS25 conference, where she will delve into the strategies that made this expansion possible. This session promises to inspire other healthcare organizations to adopt similar patient engagement practices, ultimately improving the overall patient experience.